Online marketing, email marketing in particular, will increase the bottom of a small business "rather than traditional media. Starting an email marketing campaign is the first step towards releasing resources from the company or organization that can be used in other types of marketing such as advertising campaigns, direct mail, newspaper, radio and television. Even if resources are being devoted to this type of marketing, owners of small and medium enterprises and entrepreneurs want to embark in an email campaign - because it is very profitable return on investment is high if done correctly.