Most people will tell you to start a new PPC campaign with caution. They say they must make an offer as low as possible to enter the game and watch the results before investing more money. You can even tell you that meta keywords lowest first value, and you can bid less and still get a reasonable ranking for those keywords. He was also warned to keep their low budget and set your daily limit to a reasonable amount until you have tested the initial campaign and made some adjustments as needed.