Like it or hate it social networking is here to stay. Millions of people use Facebook and Twitter every day. Some use it to keep in touch with friends and family, others to expand their network of friends and others to build their businesses. If you have a business that really should be using social networks to help their marketing campaigns.
Let me expand on the three main reasons:
Reach a large number of potential customers
It seems unthinkable that any company that decides not to access a huge database of potential customers for little or no expense. However, if you are not using social networks that is exactly what he is doing, ignoring potential customers. If you can connect with potential customers who can offer advice, assistance or special offers. You are building a relationship and position yourself as an expert in your field. Let everyone know what you do and how. Talk about your special offers, create offers only for their social networks and are confident the benefits.
Building relationships and loyalty with customers
Everyone likes to feel appreciated and their customers are no exception. So treat them well, talk to them, answer their questions and are more likely to remain loyal to your company. Loyal customers are priceless, so do not let your clients elsewhere, keep on board with information, offers or just talk.
Obtain feedback to improve your business
This should not be underestimated, is a powerful way to keep your current customers and encourage new ones. Always deal with information received through their social networks, thank you for good feedback and dealing with a bad response. Let everyone see that we want to be useful and address the problems and you start to build trust. Most people prefer to deal with a company you trust.
You can choose to use Twitter, Facebook, Foursquare or any of the myriad of alternatives, but you really should include social networks and discover their potential for your business. After all, if everyone else is using social networks must be a reason or runs out soon. If you do not feel confident to tackle this area is someone who does, inside or outside your business, but not far behind. Your competitors are probably using social networks and it is surely time did too.