Local SEO is the latest trend in search engine optimization (SEO) and online marketing. Many companies have already discovered the effectiveness of online marketing is to create positive change in marketing investment for businesses.
However, marketing strategies more in line require a specialist in online marketing to create a comprehensive strategy that is part of the overall marketing and business strategies. This can be a costly exercise for a small business.
Local SEO now has entered the scene. Although only a small aspect of online marketing and SEO, which can be very powerful. Even better, can be created by any employer or manager of marketing your business.
Here are some basic steps to prepare for creating the ads themselves and local places of SEO:
Information about your company
It is necessary to collect all relevant business information, including your address, a brief description, a link to your website if you have one, people can use relevant keywords to find your business and none of the relevant images that you have . Keeping these all in the same place in the team to be ready when you create your ad.
Choose the website
There are a number of websites that help with your local SEO. This is a brief description of the main ones:
* Places of Google - This is the local list of search results from Google and was introduced in April 2010. The results show typically for specific geographic searches and many companies get a lot of site traffic from Google. It also includes a review function.
* Yelp Yelp-started in the U.S. in 2004 and has more than 54 million unique visitors per month. It operates in several countries in North America and the United Kingdom and Europe, but has limited availability in other parts of the world.
* Yellow Pages / White Pages Online Directories - Although it is generally accepted that the physical pages Yellow or White will die soon, online directories still have much influence. There is some credibility attached to the name, therefore, trusted online users the results of these websites. In addition, you can achieve a good search engine rankings for certain terms. However, keep in mind, because sometimes there is a charge associated with the business list and website to these directories.
* Specific websites in the industry - There are many web sites specific to the industry to get a lot of traffic and carry much credibility with users. These sites range from restaurant reviews, places to go (think TripAdvisor), handyman websites, review websites of financial products, etc. Whatever is the market that is likely to be a website where you can review the list of your business and website.
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