Thursday, 11 August 2011

Search Engine Marketing - How Social Media Compliments SEM

Search engine marketing (SEM) allows your website to be picked up by search engines and presents the user through the search results pages or SERPs. Social media sites like Twitter and Facebook started as interactive sites that allow people to connect with friends and family around the world, but are now being effectively used by companies for marketing purposes.

Reasons Why SEO and SEM Are Good for Your Website

Building an online presence does not end with the development of the website. Quite the opposite - that is the starting point. Once the design of its website has been created, there will most likely wait to start working for you, increasing business revenue or at least the popularity of your business. Unfortunately, that is not happening by itself. There is some work to do before you even realize no effect. The work is referring to is called online marketing or Internet, including the activities of SEO and SEM. If you have your website done by the SEO web design company, you can skip the search engine optimization first. Although all experts in SEO and do not look in the self trust the "good work done."