Saturday, 2 July 2011

Email Marketing - ROI Tips For Small Business

Online marketing, email marketing in particular, will increase the bottom of a small business "rather than traditional media. Starting an email marketing campaign is the first step towards releasing resources from the company or organization that can be used in other types of marketing such as advertising campaigns, direct mail, newspaper, radio and television. Even if resources are being devoted to this type of marketing, owners of small and medium enterprises and entrepreneurs want to embark in an email campaign - because it is very profitable return on investment is high if done correctly.

Traditional marketing vs. email marketing
Let's face it: the marketing of any kind can be costly. ROI is not always guaranteed and can be difficult to measure. For example, the ROI of traditional print advertising and direct mail is 1-3%. In essence, if a company invests $ 100,000 per year in one of these methods, the sales can be expected to bring in $ 1.000 to 3.000 per year. This is a huge cost for marketing is becoming obsolete and outdated. Is it worth it?

The answer depends on how much money the company stakeholders want to spend on marketing. Today, many companies and organizations are interested in conserving resources and get more mileage from their marketing investments.

In comparison, an investment in email marketing will get much better results. The Direct Marketing Association has just published an economic impact study on the ROI of email marketing, "unsolicited commercial email back a whopping $ 43.62 for every dollar spent on it in 2009. "Statistically, the email marketing ROI is outpacing traditional forms of marketing.

Segmented email marketing campaigns for best results
A return on investment can be boosted further with the proper market segmentation and expansion of a mailing list. Specific lists tend to attract more return on investment, because clients and prospects are familiar with the brand or who are looking to buy a product or service. Chances of closing sales in this kind of perspective is much higher - and often involve a commitment of less time and money.

How does an email campaign can help Search Engine Marketing
Email marketing campaigns has additional benefits for a company or fund the organization. Email campaigns can also increase web traffic. The purpose of email marketing is to inspire a customer or prospect to buy (or contact the sales department immediately), or to direct traffic through a website where a person can become more familiar with the brand. Prospects and customers who visit a website through an email campaign are better informed about products, services and special offers may become return visitors and loyal customers who want to build a relationship with the company or organization.

Three Steps to an email marketing campaign success
There are many facets of initiation and continuation of a professional email campaign to be effective. First, a company or organization leader must select the service provider correct e-mail, because a large volume of emails usually can not be sent via e-mail addresses more without being " marked. " Examples of email platforms include vertical response and constant contact. Second, a targeted email list should be compiled and became the appropriate format for the website service provider or email software. Third, and perhaps most importantly, the content of a monthly campaign, email bi-weekly or monthly basis should be consistent with other marketing strategies, and has created and executed on a regular basis.

Online Marketing for small businesses should include e-mail campaign
If the emails received from any company should remain "in the box worthy ', then the information should be interesting and provide information relevant to the audience. Email marketing is similar to other methods of online marketing, because there must be a constant generating new and interesting content to make it a success and generate real ROI. Without a proper strategy and execution, an email campaign can fall flat and not produce the expected results.

At the beginning of the popularity of Internet, email marketing was in its infancy when not much was known about the ROI of email campaigns. There was very little written about effective methodology e-mail campaign and measuring ROI. Now email marketing has become a kind of science, with most web analytics programs that provides an accurate measurement of results. Small business online marketing benefit greatly by hiring a consultant or expert in email marketing to design, execute and measure the results of email campaigns. 

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